@noahsark769 had @typesafeai Jev look at and categorize all ads for the top 680 brands on @replohq's industry landscape list. About 67% of these brands have some ads with customer quotes, and of those brands about 4–10% of the ads they're running have customer quotes.

Benchmark post. Noah Gilmore says he dove deep to figure out how many of the top brands are doing this type of ad. He had @typesafeai Jev look at and categorize all ads for the top 680 brands on @replohq's industry landscape list. About 67% of these brands have some ads with customer quotes, and of those brands, about 4–10% of the ads they're running have customer quotes. Examples that stood out, with creatives attached: @MiamiFruit runs tons of testimonial ads, almost all Jev found had some variant of this, and drives to the homepage at https://miamifruit.org/; @huel highlights review excepts in several and drives directly to a PDP at https://huel.com/products/huel-black-edition; @grunsdaily has phone screenshot ads and drives to a landing page specific to travelers, which matches the "on this trip" in the text, at https://gruns.co/pages/gut-health-travel-listicle-55. His takeaway is there is a lot more optimization to do on the landing pages, for example a soursop ad could go to a landing page directly about sourspo, and Huel could go to a weightloss-specific landing page. To do this on your own, he says ask your agent: using Replo, look for all ads in your industry and pull examples of social proof/review quote ad formats, and put together a proposal for one for your brand. The post attaches three photos.